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Author Archives: Chiaroscuro Concepts
How to Tell if Your Images Are OK for Print or the Web and What DPI Are Your Images?
How to Tell if Your Images Are OK for Print or the Web and What DPI Are Your Images? Continue reading →
Posted in Advertising, Customer Service, Design, Media, Online Marketing, Web Design, Web Marketing
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Tagged Advertising, chiaroscuro concepts, design, design help, marketing, printing help, web design
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Marketing Spotlight: Trade Shows
As virtual trade shows began to actually take place, attendees noticed something. Not only did they notice that the cost of creating a virtual trade show booth could cost the same amount as a tangible one, but they actually missed all of the trappings that go along with normal trade shows. Continue reading →
Online Ad Campaigns
For any naysayers advocating that online advertising doesn’t work, consider this statistic: by 2015, online ad spending in the US will reach $50 billion. That’s billion. With a capital “B”. Continue reading →
Posted in Advertising, Analytics, Communication, Marketing, Media, Online Marketing, Social Media Marketing, Web Marketing
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Tagged Ad words, Advertising, aol, chiaroscuro concepts, Communication, design, email marketing, Facebook Marketing, google, graphic design, Los Angeles Design Agency, Los Angeles Marketing Agency, marketing, Yahoo
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Marketing Spotlight: Earned Media
Earned media remains a critical part of your overall marketing mix. Not only does it establish trust with your customers, earned media can often generate more mileage than that of paid media. Continue reading →
Posted in Design, Email Marketing, Facebook, Marketing, Media, Online Marketing, PR, Public Relations, SEO
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Tagged Ad words, Communication, Customer service, design, email marketing, Facebook Marketing, graphic design, Los Angeles Design Agency, Los Angeles Marketing Agency, marketing, new, PR, Public Relations
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What Metrics Matter in Analytics
The Google analytics dashboard can offer you great insight into how users are not only locating your website, but how they are using it and how effective your marketing campaigns are. Continue reading →
Posted in Analytics, Communication, Customer Service, Marketing, Online Marketing, SEO, Web Design, Web Marketing
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Tagged Ad words, analytics, branding, chiaroscuro concepts, Communication, Customer service, google, Los Angeles Design Agency, Los Angeles Marketing Agency, marketing, SEO
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More People are Using Smart Phones
The ease of use that smart phones provide consumers make it an unparalleled platform for companies to engage with their consumers and with new possible consumers. Continue reading →
Posted in Communication, Customer Service, Design, HTML5, Marketing, Online Marketing, Social Media Marketing
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Tagged Ad words, Amazon, branding, chiaroscuro concepts, Facebook Marketing, Los Angeles Design Agency, Los Angeles Marketing Agency, marketing, Sales, SEO, shopping cart
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Ramp Up Business with Geolocation Marketing
With smart phones’ geo location services, more customers are conducting searches for local business with the map feature on their smart phone than the browser. Continue reading →
Posted in Communication, Design, Email Marketing, Facebook, Marketing, Online Marketing, Social Media Marketing
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Tagged Ad words, chiaroscuro concepts, design, Economy, email marketing, geolocation services, google, Los Angeles Design Agency, Los Angeles Marketing Agency, marketing, smart phone, YouTube
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Abandoned Shopping Carts
If you’re noticing that many of your customers are abandoning items in their shopping carts before completing their purchases, you might want to consider implementing an email campaign to encourage your visitors to complete their purchases. Continue reading →
Posted in Communication, Customer Service, Design, Email Marketing, Facebook, HTML5, Marketing, Online Marketing, Web Marketing
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Tagged Ad words, Amazon, branding, chiaroscuro concepts, design, email marketing, marketing, Paypal, shopping cart
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Emerging Trends in Online Marketing: Push vs Pull
Marketers are finding that the traditional interruption-based advertising model is generating less than desired returns and a need for a deeper engagement with their customer base has surfaced. Continue reading →
Posted in Customer Service, Email Marketing, Facebook, Marketing, Online Marketing, Public Relations, SEO, Social Media Marketing
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Tagged Ad words, branding, chiaroscuro concepts, Communication, design, Facebook, Facebook Marketing, graphic design, Los Angeles Design Agency, Los Angeles Marketing Agency, marketing, SEO
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Social Media Article Written by Chiaroscuro Concepts Published!
We would like to thank the MSTC Alumni Association from the University of Texas Austin McCombs School of Business for asking us to contribute an article on social media for their most recent newsletter. Our readers can check it out … Continue reading →
Posted in Communication, Design, Email Marketing, Facebook, Marketing, Online Marketing, SEO, Social Media Marketing, Uncategorized
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Tagged Ad words, chiaroscuro concepts, Communication, Facebook, Facebook Marketing, Los Angeles Design Agency, Los Angeles Marketing Agency, marketing, SEO, UT Austin
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