Category Archives: Design

How to Tell if Your Images Are OK for Print or the Web and What DPI Are Your Images?

How to Tell if Your Images Are OK for Print or the Web and What DPI Are Your Images? Continue reading

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Marketing Spotlight: Earned Media

Earned media remains a critical part of your overall marketing mix. Not only does it establish trust with your customers, earned media can often generate more mileage than that of paid media. Continue reading

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More People are Using Smart Phones

The ease of use that smart phones provide consumers make it an unparalleled platform for companies to engage with their consumers and with new possible consumers. Continue reading

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Ramp Up Business with Geolocation Marketing

With smart phones’ geo location services, more customers are conducting searches for local business with the map feature on their smart phone than the browser. Continue reading

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Abandoned Shopping Carts

If you’re noticing that many of your customers are abandoning items in their shopping carts before completing their purchases, you might want to consider implementing an email campaign to encourage your visitors to complete their purchases. Continue reading

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Social Media Article Written by Chiaroscuro Concepts Published!

We would like to thank the MSTC Alumni Association from the University of Texas  Austin McCombs School of Business for asking us to contribute an article on social media for their most recent newsletter. Our readers can check it out … Continue reading

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Flash vs HTML5

Invariably though, we feel that both Flash and HTML5 still have a place in the world of online marketing and the key to deciding on when to use either of them should stem from the goals that you want to achieve. Continue reading

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Recession Now: Revenue Later – Optimizing your business for future sales during an economic downturn.

Right now a lot of customers are in the initial stages of the buying process, where they gather and research information about potential products and services that they want to purchase. Don’t miss out on opportunities now to gain new business in the future with inadequate materials now. Continue reading

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Rich Media Encourages Consumer Adoption Rates and Increased Content Sharing

Including video in your campaigns is more or less a win-win scenario, both for you and your customers. Continue reading

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