Category Archives: Social Media Marketing

Marketing Spotlight: Trade Shows

As virtual trade shows began to actually take place, attendees noticed something. Not only did they notice that the cost of creating a virtual trade show booth could cost the same amount as a tangible one, but they actually missed all of the trappings that go along with normal trade shows. Continue reading

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Online Ad Campaigns

For any naysayers advocating that online advertising doesn’t work, consider this statistic: by 2015, online ad spending in the US will reach $50 billion. That’s billion. With a capital “B”. Continue reading

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More People are Using Smart Phones

The ease of use that smart phones provide consumers make it an unparalleled platform for companies to engage with their consumers and with new possible consumers. Continue reading

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Ramp Up Business with Geolocation Marketing

With smart phones’ geo location services, more customers are conducting searches for local business with the map feature on their smart phone than the browser. Continue reading

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Emerging Trends in Online Marketing: Push vs Pull

Marketers are finding that the traditional interruption-based advertising model is generating less than desired returns and a need for a deeper engagement with their customer base has surfaced. Continue reading

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Social Media Article Written by Chiaroscuro Concepts Published!

We would like to thank the MSTC Alumni Association from the University of Texas  Austin McCombs School of Business for asking us to contribute an article on social media for their most recent newsletter. Our readers can check it out … Continue reading

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Flash vs HTML5

Invariably though, we feel that both Flash and HTML5 still have a place in the world of online marketing and the key to deciding on when to use either of them should stem from the goals that you want to achieve. Continue reading

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How do your customers like to communicate with you?

With the multiple forms of communication tools available to you, you should know not only how your customers like to communicate with you but the types of messages you should be putting forth on each communication platform. Continue reading

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Recession Now: Revenue Later – Optimizing your business for future sales during an economic downturn.

Right now a lot of customers are in the initial stages of the buying process, where they gather and research information about potential products and services that they want to purchase. Don’t miss out on opportunities now to gain new business in the future with inadequate materials now. Continue reading

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Your Competition and Social Media: How to Harness the Power of Social Media while Protecting your Assets

As Picasso said about art: “Good Artists Borrow, Great Artists Steal” so the same is true with marketing. Continue reading

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