Category Archives: Online Marketing

How to Tell if Your Images Are OK for Print or the Web and What DPI Are Your Images?

How to Tell if Your Images Are OK for Print or the Web and What DPI Are Your Images? Continue reading

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Online Ad Campaigns

For any naysayers advocating that online advertising doesn’t work, consider this statistic: by 2015, online ad spending in the US will reach $50 billion. That’s billion. With a capital “B”. Continue reading

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Marketing Spotlight: Earned Media

Earned media remains a critical part of your overall marketing mix. Not only does it establish trust with your customers, earned media can often generate more mileage than that of paid media. Continue reading

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What Metrics Matter in Analytics

The Google analytics dashboard can offer you great insight into how users are not only locating your website, but how they are using it and how effective your marketing campaigns are. Continue reading

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More People are Using Smart Phones

The ease of use that smart phones provide consumers make it an unparalleled platform for companies to engage with their consumers and with new possible consumers. Continue reading

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Ramp Up Business with Geolocation Marketing

With smart phones’ geo location services, more customers are conducting searches for local business with the map feature on their smart phone than the browser. Continue reading

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Abandoned Shopping Carts

If you’re noticing that many of your customers are abandoning items in their shopping carts before completing their purchases, you might want to consider implementing an email campaign to encourage your visitors to complete their purchases. Continue reading

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Emerging Trends in Online Marketing: Push vs Pull

Marketers are finding that the traditional interruption-based advertising model is generating less than desired returns and a need for a deeper engagement with their customer base has surfaced. Continue reading

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Social Media Article Written by Chiaroscuro Concepts Published!

We would like to thank the MSTC Alumni Association from the University of Texas  Austin McCombs School of Business for asking us to contribute an article on social media for their most recent newsletter. Our readers can check it out … Continue reading

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Flash vs HTML5

Invariably though, we feel that both Flash and HTML5 still have a place in the world of online marketing and the key to deciding on when to use either of them should stem from the goals that you want to achieve. Continue reading

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