Category Archives: Email Marketing

Marketing Spotlight: Earned Media

Earned media remains a critical part of your overall marketing mix. Not only does it establish trust with your customers, earned media can often generate more mileage than that of paid media. Continue reading

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Ramp Up Business with Geolocation Marketing

With smart phones’ geo location services, more customers are conducting searches for local business with the map feature on their smart phone than the browser. Continue reading

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Abandoned Shopping Carts

If you’re noticing that many of your customers are abandoning items in their shopping carts before completing their purchases, you might want to consider implementing an email campaign to encourage your visitors to complete their purchases. Continue reading

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Emerging Trends in Online Marketing: Push vs Pull

Marketers are finding that the traditional interruption-based advertising model is generating less than desired returns and a need for a deeper engagement with their customer base has surfaced. Continue reading

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Social Media Article Written by Chiaroscuro Concepts Published!

We would like to thank the MSTC Alumni Association from the University of Texas  Austin McCombs School of Business for asking us to contribute an article on social media for their most recent newsletter. Our readers can check it out … Continue reading

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Flash vs HTML5

Invariably though, we feel that both Flash and HTML5 still have a place in the world of online marketing and the key to deciding on when to use either of them should stem from the goals that you want to achieve. Continue reading

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How do your customers like to communicate with you?

With the multiple forms of communication tools available to you, you should know not only how your customers like to communicate with you but the types of messages you should be putting forth on each communication platform. Continue reading

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Recession Now: Revenue Later – Optimizing your business for future sales during an economic downturn.

Right now a lot of customers are in the initial stages of the buying process, where they gather and research information about potential products and services that they want to purchase. Don’t miss out on opportunities now to gain new business in the future with inadequate materials now. Continue reading

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Small Changes in Email Marketing Make a Big Difference to Your ROI

Think your consumers won’t spot the spelling or punctuation mistakes in your e-newsletter? Think again. Continue reading

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