Category Archives: Web Marketing

How to Tell if Your Images Are OK for Print or the Web and What DPI Are Your Images?

Posted on August 26, 2011 by Chiaroscuro Concepts

How to Tell if Your Images Are OK for Print or the Web and What DPI Are Your Images? Continue reading →

Posted in Advertising, Customer Service, Design, Media, Online Marketing, Web Design, Web Marketing | Tagged , , , , , , | Leave a comment

Marketing Spotlight: Trade Shows

Posted on August 24, 2011 by Chiaroscuro Concepts

As virtual trade shows began to actually take place, attendees noticed something. Not only did they notice that the cost of creating a virtual trade show booth could cost the same amount as a tangible one, but they actually missed all of the trappings that go along with normal trade shows. Continue reading →

Posted in Facebook, Marketing, Public Relations, SEO, Social Media Marketing, Web Marketing, trade shows | Tagged , , , , , , , , | Leave a comment

Online Ad Campaigns

Posted on August 17, 2011 by Chiaroscuro Concepts

For any naysayers advocating that online advertising doesn’t work, consider this statistic: by 2015, online ad spending in the US will reach $50 billion. That’s billion. With a capital “B”. Continue reading →

Posted in Advertising, Analytics, Communication, Marketing, Media, Online Marketing, Social Media Marketing, Web Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

What Metrics Matter in Analytics

Posted on August 3, 2011 by Chiaroscuro Concepts

The Google analytics dashboard can offer you great insight into how users are not only locating your website, but how they are using it and how effective your marketing campaigns are. Continue reading →

Posted in Analytics, Communication, Customer Service, Marketing, Online Marketing, SEO, Web Design, Web Marketing | Tagged , , , , , , , , , , | Leave a comment

Abandoned Shopping Carts

Posted on February 24, 2011 by Chiaroscuro Concepts

If you’re noticing that many of your customers are abandoning items in their shopping carts before completing their purchases, you might want to consider implementing an email campaign to encourage your visitors to complete their purchases. Continue reading →

Posted in Communication, Customer Service, Design, Email Marketing, Facebook, HTML5, Marketing, Online Marketing, Web Marketing | Tagged , , , , , , , , | Leave a comment

Flash vs HTML5

Posted on November 29, 2010 by Chiaroscuro Concepts

Invariably though, we feel that both Flash and HTML5 still have a place in the world of online marketing and the key to deciding on when to use either of them should stem from the goals that you want to achieve. Continue reading →

Posted in Communication, Design, Email Marketing, Facebook, Flash, HTML5, Marketing, Online Marketing, SEO, Social Media Marketing, Web Design, Web Marketing | Tagged , , , , , , , , , , , | Leave a comment