Monthly Archives: August 2011

How to Tell if Your Images Are OK for Print or the Web and What DPI Are Your Images?

Posted on August 26, 2011 by Chiaroscuro Concepts

How to Tell if Your Images Are OK for Print or the Web and What DPI Are Your Images? Continue reading →

Posted in Advertising, Customer Service, Design, Media, Online Marketing, Web Design, Web Marketing | Tagged , , , , , , | Leave a comment

Marketing Spotlight: Trade Shows

Posted on August 24, 2011 by Chiaroscuro Concepts

As virtual trade shows began to actually take place, attendees noticed something. Not only did they notice that the cost of creating a virtual trade show booth could cost the same amount as a tangible one, but they actually missed all of the trappings that go along with normal trade shows. Continue reading →

Posted in Facebook, Marketing, Public Relations, SEO, Social Media Marketing, Web Marketing, trade shows | Tagged , , , , , , , , | Leave a comment

Online Ad Campaigns

Posted on August 17, 2011 by Chiaroscuro Concepts

For any naysayers advocating that online advertising doesn’t work, consider this statistic: by 2015, online ad spending in the US will reach $50 billion. That’s billion. With a capital “B”. Continue reading →

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Marketing Spotlight: Earned Media

Posted on August 10, 2011 by Chiaroscuro Concepts

Earned media remains a critical part of your overall marketing mix. Not only does it establish trust with your customers, earned media can often generate more mileage than that of paid media. Continue reading →

Posted in Design, Email Marketing, Facebook, Marketing, Media, Online Marketing, PR, Public Relations, SEO | Tagged , , , , , , , , , , , , | Leave a comment

What Metrics Matter in Analytics

Posted on August 3, 2011 by Chiaroscuro Concepts

The Google analytics dashboard can offer you great insight into how users are not only locating your website, but how they are using it and how effective your marketing campaigns are. Continue reading →

Posted in Analytics, Communication, Customer Service, Marketing, Online Marketing, SEO, Web Design, Web Marketing | Tagged , , , , , , , , , , | Leave a comment