Small Changes in Email Marketing Make a Big Difference to Your ROI

Small Changes in Email Marketing Make a Big Difference to Your ROI

Looming deadlines can often supersede quality control forcing us to push our brand messaging out faster than ever in order to stay ahead of the competition.

But research indicates that taking the time to fix common errors in email marketing makes a huge different on your ROI and your brand perception.  Think your consumers won’t spot the spelling or punctuation mistakes in your e-newsletter?  Think again.

Emails riddled with broken links and typos sent out by marketers in a rush are hardly overlooked by their customers.  Existing customers can perhaps be a little more forgiving of a minor error, but a new customer will often eliminate the offending company as a potential partner without any other cause.  In their minds—if you can’t manage quality control on your own work, how can they expect a relationship with you to be run?

If the bulk of your emails are going towards a list of new and potential contacts and is fraught with errors, you might as well have saved your self the money on the purchase price of the email list because the ROI will unfortunately not be what you had hoped for.

Our advice:

• Check for errors.
• Double-check for errors.
• Triple-check for errors.
• Have a third party check for errors.
• Test. Test. Test.

Only once you have thoroughly vetted your email for errors, broken links, scrubbed your mailing list and put your metrics in place should you send your email.  Remember the old adage: running a marketing campaign is a marathon not a sprint.

For help with your email marketing campaigns, contact us at info@chiaroscuroconcepts.com

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