It’s easy to open a Twitter account or a Facebook page. It’s fast, it’s free and these days, you’re nobody unless you’re somebody on the two most popular social networking sites in the world.
As part of your marketing mix, it makes great sense to take advantage of these free tools to further your brand’s reach and your marketing message. But before you jump on board with social media, make sure you have a solid plan in place.
It’s easy to begin using social media without considering that managing social media can be a full-time responsibility and initiating a social media campaign requires the savvy and know how to get your message across. From implementing strategy and positioning, updating and managing content, managing user requests and comments to addressing customer service issues and measuring analytics, a social media campaign should be run like any other marketing campaign. Without considering your strategy in advance of launching, your social media content will stagnate and your traffic and user engagement will diminish.
You also want to be sure to not commit one of the seven cardinal sins of social media. Social media can be a great way to market products and services or be used as an adopter for existing marketing campaigns, but be informed enough about best practices and tactics to make your messaging sticks in the minds of your consumers.
For help with your social media campaigns, contact Chiaroscuro Concepts at firstname.lastname@example.org.
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