Rich Media Encourages Consumer Adoption Rates and Increased Content Sharing
The number of companies adding video content to their websites and marketing campaigns has been dramatically on the rise in the past year. The mix between online video advertising content, non-advertising content, product demonstrations and testimonials has soared in recent years.
A survey of Fortune 500 companies found that having video as part of their marketing mix has gone from being an ancillary portion of their campaigns in years past to being an unavoidable necessity due to consumer demand. Any modern digital strategist will tell marketers the same thing—video offers the best of both worlds, the control and metrics of direct mail and the visual appeal of television and YouTube. Including video in your campaigns is more or less a win-win scenario, both for you and your customers.
Given all of the recent stats regarding video marketing, it’s hardly a wonder that marketers are eager to participate with campaigns of their own. Here’s a sampling of what some of the top research firms discovered
- 139 million US internet users watch an average of 85 videos online each month
- 94% of agency executives plan to spend more on online video in 2010 than the prior year
- Social media use makes people consume more content and email, not less
Online and email videos are valuable in driving traffic to your website and landing pages, promoting you brand to a larger audience and increasing and deepening user engagement and interactivity. We can’t all be the next “Will it Blend” but this simple and effective campaign made BlendTec a household name and garnered millions of dollars of free publicity and social media sharing.
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(stats provided by comScore, eMarketer and Nielson Media)