It was inevitable that we’d eventually do a post on the ongoing debate between Flash and HTML5 and which one was better. We’d put it off for awhile because we’d been split down the middle about which was better. Invariably though, we feel that both still have a place in the world of online marketing and the key to deciding on when to use either of them should stem from the goals that you want to achieve.
With that said, we’ve made a short list of the best places to use Flash and the best places to use HTML5. HTML5 was the clear winner over Flash due to its accessibility/compatibility on numerous devices and the numerous animation techniques that HTML5 can now achieve, but we feel that Flash still has a place online and in the marketing mix.
GOAL: Increase website SEO capabilities
It’s a sad fact many businesses come to realize AFTER they’ve built their landing pages, but while it’s pretty to look at and shows off all the neat tricks and skills your designers are capable of, the content in a Flash document is not able to be indexed by search engines.
GOAL: Increase content sharing
Content is king and when it comes sharing your content HTML5 is the winner especially now that YouTube can host videos made in HTML5. With Flash, you need to convert the file in order to host it. We split the verdict on this one because the popularity of making videos in Flash currently outweighs those made in HTML5. Though if people continue to make cool videos like Arcade Fire did we expect the tide to turn a bit.
GOAL: Increase page views
Again, search engines can’t index Flash content.
GOAL: Increase call to action
Either one of the technologies should be as effective as the other provided that your messaging is strong enough.
GOAL: Increase user accessibility
Either platform, Flash or HTML5, if done right, can yield really amazing user experiences. The one downside to using Flash though, is people have to download a Flash player and Apple iPhones iPads. So if you’re target audience is on one of these devices, go with an HTML5 solution.
GOAL: Increase user experience
HTML5 can now create many of the wonderful animations that can be developed in Flash and the library of scripts and plug-ins for HTML5 is growing everyday. We split this verdict because while HTML5 is not quite on par with the graphic capabilities of Flash yet, it’s
Whatever your goals are, it’s important that you have the right tools to accomplish them.
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