Tag Archives: branding

What Metrics Matter in Analytics

The Google analytics dashboard can offer you great insight into how users are not only locating your website, but how they are using it and how effective your marketing campaigns are. Continue reading

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More People are Using Smart Phones

The ease of use that smart phones provide consumers make it an unparalleled platform for companies to engage with their consumers and with new possible consumers. Continue reading

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Abandoned Shopping Carts

If you’re noticing that many of your customers are abandoning items in their shopping carts before completing their purchases, you might want to consider implementing an email campaign to encourage your visitors to complete their purchases. Continue reading

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Emerging Trends in Online Marketing: Push vs Pull

Marketers are finding that the traditional interruption-based advertising model is generating less than desired returns and a need for a deeper engagement with their customer base has surfaced. Continue reading

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Recession Now: Revenue Later – Optimizing your business for future sales during an economic downturn.

Right now a lot of customers are in the initial stages of the buying process, where they gather and research information about potential products and services that they want to purchase. Don’t miss out on opportunities now to gain new business in the future with inadequate materials now. Continue reading

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Seven Facebook Tips and Tricks for Maximizing Marketing Efforts

With a little creativity, some hard work and by following some basic rules of thumb, you can get your Facebook campaign off and running with a loyal fan base that wants to actively engage with you and share your content with their own Facebook friends. Continue reading

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Your Competition and Social Media: How to Harness the Power of Social Media while Protecting your Assets

As Picasso said about art: “Good Artists Borrow, Great Artists Steal” so the same is true with marketing. Continue reading

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The Effects of Google Instant

The top three results in Google Adwords has just become a more coveted piece of real estate than ever, meaning that the bidding war for ad words will most certainly go up. Continue reading

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Rich Media Encourages Consumer Adoption Rates and Increased Content Sharing

Including video in your campaigns is more or less a win-win scenario, both for you and your customers. Continue reading

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Social Media – Make it Stick vs. Throwing it at the Wall

Social media can be a great way to market products and services or be used as an adopter for existing marketing campaigns, but be informed enough about best practices and tactics to make your messaging sticks in the minds of your consumers. Continue reading

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