Tag Archives: design

How to Tell if Your Images Are OK for Print or the Web and What DPI Are Your Images?

How to Tell if Your Images Are OK for Print or the Web and What DPI Are Your Images? Continue reading

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Online Ad Campaigns

For any naysayers advocating that online advertising doesn’t work, consider this statistic: by 2015, online ad spending in the US will reach $50 billion. That’s billion. With a capital “B”. Continue reading

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Marketing Spotlight: Earned Media

Earned media remains a critical part of your overall marketing mix. Not only does it establish trust with your customers, earned media can often generate more mileage than that of paid media. Continue reading

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Ramp Up Business with Geolocation Marketing

With smart phones’ geo location services, more customers are conducting searches for local business with the map feature on their smart phone than the browser. Continue reading

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Abandoned Shopping Carts

If you’re noticing that many of your customers are abandoning items in their shopping carts before completing their purchases, you might want to consider implementing an email campaign to encourage your visitors to complete their purchases. Continue reading

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Emerging Trends in Online Marketing: Push vs Pull

Marketers are finding that the traditional interruption-based advertising model is generating less than desired returns and a need for a deeper engagement with their customer base has surfaced. Continue reading

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Flash vs HTML5

Invariably though, we feel that both Flash and HTML5 still have a place in the world of online marketing and the key to deciding on when to use either of them should stem from the goals that you want to achieve. Continue reading

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Recession Now: Revenue Later – Optimizing your business for future sales during an economic downturn.

Right now a lot of customers are in the initial stages of the buying process, where they gather and research information about potential products and services that they want to purchase. Don’t miss out on opportunities now to gain new business in the future with inadequate materials now. Continue reading

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Seven Facebook Tips and Tricks for Maximizing Marketing Efforts

With a little creativity, some hard work and by following some basic rules of thumb, you can get your Facebook campaign off and running with a loyal fan base that wants to actively engage with you and share your content with their own Facebook friends. Continue reading

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Campaigns with a Philanthropic Element Tend to Lead to Greater Conversions

Cause driven marketing is one of the most successful and engaging items that companies can include in their marketing mix for several reasons. Continue reading

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