Tag Archives: graphic design

Online Ad Campaigns

For any naysayers advocating that online advertising doesn’t work, consider this statistic: by 2015, online ad spending in the US will reach $50 billion. That’s billion. With a capital “B”. Continue reading

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Marketing Spotlight: Earned Media

Earned media remains a critical part of your overall marketing mix. Not only does it establish trust with your customers, earned media can often generate more mileage than that of paid media. Continue reading

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Emerging Trends in Online Marketing: Push vs Pull

Marketers are finding that the traditional interruption-based advertising model is generating less than desired returns and a need for a deeper engagement with their customer base has surfaced. Continue reading

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How do your customers like to communicate with you?

With the multiple forms of communication tools available to you, you should know not only how your customers like to communicate with you but the types of messages you should be putting forth on each communication platform. Continue reading

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Recession Now: Revenue Later – Optimizing your business for future sales during an economic downturn.

Right now a lot of customers are in the initial stages of the buying process, where they gather and research information about potential products and services that they want to purchase. Don’t miss out on opportunities now to gain new business in the future with inadequate materials now. Continue reading

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Seven Facebook Tips and Tricks for Maximizing Marketing Efforts

With a little creativity, some hard work and by following some basic rules of thumb, you can get your Facebook campaign off and running with a loyal fan base that wants to actively engage with you and share your content with their own Facebook friends. Continue reading

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Your Competition and Social Media: How to Harness the Power of Social Media while Protecting your Assets

As Picasso said about art: “Good Artists Borrow, Great Artists Steal” so the same is true with marketing. Continue reading

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The Effects of Google Instant

The top three results in Google Adwords has just become a more coveted piece of real estate than ever, meaning that the bidding war for ad words will most certainly go up. Continue reading

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Social Media – Make it Stick vs. Throwing it at the Wall

Social media can be a great way to market products and services or be used as an adopter for existing marketing campaigns, but be informed enough about best practices and tactics to make your messaging sticks in the minds of your consumers. Continue reading

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Small Changes in Email Marketing Make a Big Difference to Your ROI

Think your consumers won’t spot the spelling or punctuation mistakes in your e-newsletter? Think again. Continue reading

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