Tag Archives: SEO

Marketing Spotlight: Trade Shows

Posted on August 24, 2011 by Chiaroscuro Concepts

As virtual trade shows began to actually take place, attendees noticed something. Not only did they notice that the cost of creating a virtual trade show booth could cost the same amount as a tangible one, but they actually missed all of the trappings that go along with normal trade shows. Continue reading →

Posted in Facebook, Marketing, Public Relations, SEO, Social Media Marketing, Web Marketing, trade shows | Tagged , , , , , , , , | Leave a comment

What Metrics Matter in Analytics

Posted on August 3, 2011 by Chiaroscuro Concepts

The Google analytics dashboard can offer you great insight into how users are not only locating your website, but how they are using it and how effective your marketing campaigns are. Continue reading →

Posted in Analytics, Communication, Customer Service, Marketing, Online Marketing, SEO, Web Design, Web Marketing | Tagged , , , , , , , , , , | Leave a comment

More People are Using Smart Phones

Posted on July 27, 2011 by Chiaroscuro Concepts

The ease of use that smart phones provide consumers make it an unparalleled platform for companies to engage with their consumers and with new possible consumers. Continue reading →

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Emerging Trends in Online Marketing: Push vs Pull

Posted on February 15, 2011 by Chiaroscuro Concepts

Marketers are finding that the traditional interruption-based advertising model is generating less than desired returns and a need for a deeper engagement with their customer base has surfaced. Continue reading →

Posted in Customer Service, Email Marketing, Facebook, Marketing, Online Marketing, Public Relations, SEO, Social Media Marketing | Tagged , , , , , , , , , , , | Leave a comment

Social Media Article Written by Chiaroscuro Concepts Published!

Posted on February 2, 2011 by Chiaroscuro Concepts

We would like to thank the MSTC Alumni Association from the University of Texas  Austin McCombs School of Business for asking us to contribute an article on social media for their most recent newsletter. Our readers can check it out … Continue reading →

Posted in Communication, Design, Email Marketing, Facebook, Marketing, Online Marketing, SEO, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Flash vs HTML5

Posted on November 29, 2010 by Chiaroscuro Concepts

Invariably though, we feel that both Flash and HTML5 still have a place in the world of online marketing and the key to deciding on when to use either of them should stem from the goals that you want to achieve. Continue reading →

Posted in Communication, Design, Email Marketing, Facebook, Flash, HTML5, Marketing, Online Marketing, SEO, Social Media Marketing, Web Design, Web Marketing | Tagged , , , , , , , , , , , | Leave a comment

How do your customers like to communicate with you?

Posted on November 22, 2010 by Chiaroscuro Concepts

With the multiple forms of communication tools available to you, you should know not only how your customers like to communicate with you but the types of messages you should be putting forth on each communication platform. Continue reading →

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Recession Now: Revenue Later – Optimizing your business for future sales during an economic downturn.

Posted on November 17, 2010 by Chiaroscuro Concepts

Right now a lot of customers are in the initial stages of the buying process, where they gather and research information about potential products and services that they want to purchase. Don’t miss out on opportunities now to gain new business in the future with inadequate materials now. Continue reading →

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Seven Facebook Tips and Tricks for Maximizing Marketing Efforts

Posted on November 12, 2010 by Chiaroscuro Concepts

With a little creativity, some hard work and by following some basic rules of thumb, you can get your Facebook campaign off and running with a loyal fan base that wants to actively engage with you and share your content with their own Facebook friends. Continue reading →

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Your Competition and Social Media: How to Harness the Power of Social Media while Protecting your Assets

Posted on November 1, 2010 by Chiaroscuro Concepts

As Picasso said about art: “Good Artists Borrow, Great Artists Steal” so the same is true with marketing. Continue reading →

Posted in Marketing, Social Media Marketing | Tagged , , , , , , , , | 5 Comments